Why your Business should invest on Data Driven Marketing?

Why your Business should invest on Data Driven Marketing?

In this day and age, there’s no excuse for not knowing what your customers want. Data-driven marketing is the strategy of using customer information for optimal and targeted media
buying and creative messaging. It is one of the most transformational changes in digital advertising that has every occurred.

According to The Global Review of Data-Driven Marketing and Advertising, a paper by MediaMath, MediaMath, The Winterberry Group, and the Global DMA, 53% of marketers claim that there is a high demand for customer-centric communications.

The benefits of data-driven marketing and especially data-driven advertising are significant.

Segmentation

Targeting the right consumers. Ad spends and marketing messages are optimized to be shown
only to the appropriate targets for the marketing campaign. Data-driven marketing can help to
segment a target market which helps to ensure that these personalized messages are falling in the
right place.

Personalization

Personalized marketing can help brands connect with the right target markets and deliver more
personal and meaningful messages. Needless to say, this helps provide an improved user experience, while placing relevant products or services in front of the customer.

Messaging audiences with relevant messages. The age of generic, one-size fits all marketing messages is over. There is still room for these big ideas for some brands, but for most companies, marketing messages must get more granular in order to be relevant enough to resonate with consumers.

Product Development

Data-driven marketing can significantly reduce the risk of product failure, while helping businesses better understand what consumers would like to see in future products.

Now, with creative, media and data coming together, marketers want to personalize the message
based on who is seeing it and where they are seeing it. giving way to new trends in more consumer-friendly formats that use message personalization—not intrusion—to gain attention.

As marketers began segmenting their customers using marketing data, they ran into a new problem around the amount of data on tracked users being accumulated. Data has the potential to be your most valuable marketing resource. With the right information in hand, you can create scalable, repeatable marketing processes.

Data-driven marketing enables marketers to identify what works, what doesn’t and how to optimize marketing efforts to include the most effective tactics. For this reason, the process allows for faster decision-making and better insights into what the customer wants from the brand.

Ready to start your journey into data-driven marketing? Why not start with Frontliner?

Take the next step. 

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